ADVERTISING

The digital advertising landscape in 2023, encompassing immersive experiences (AR & VR), social media, gaming, and brand deals with content creators, totaling around $162.7 billion, with gaming's advertising potential at $166.2 billion. Looking for new engagement ways with new & existing audiences Advertisers are always looking for new advertising options. Roam will take advantage of this demand by enabling advertisers with In-Game Product & banner ads, In-Feed Game promotion and custom game experiences with brands.

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Case Study 1: CGI and AR Advertising

At 2023 large brands like Jacquemus, Maybelline, Pepsi and others started experimenting with a mix of AR & Social Media Advertising, with the most notable examples: driving Jaquemus Bags, Large Floating Bag and Pepsi Bus, all achieving over 10M impressions over all social media platforms. By enabling brands to create uncapped custom experiences, Roam is setting up to empower brands and advertisers with experience and game-based advertising options.

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Case Study 2: Banner Ads In Roblox

In September 2022 Roblox Began testing 3D in-Game ads. They've since advertised with Nike, Gucci and other brands willing the capture userbase on the platform. Roblox has set a precedent of In-Game ads having a higher CPM than In-Feed & Banner ads, showing that brands are willing to pay more to be a part of Games. Roam provides a better experience by enabling product placement & In-Game ads while also giving advertisers access to Social Media Consumers rather than only a gaming audience.